We rushed through and the game is out. I thought I will get some peace and quiet now.. but nooo. It turns out that nobody reads the HELP section. They start the game, fail to even move the character in some cases, get angry and uninstall right away 🙂 The ones that can get the character moving get frustrated because they don’t know what to do next. So I have about 130 player that failed level one several times, and God knows how many uninstalled right away. So I’ve started working hard on a HELP level, this should start once you hit PLAY and then can be replayed from the HELP menu. After two day, I was done and went to a tester. Was I disappointed or what ???
The guy went through the HELP level without reading anything, did at random all the scripted actions then start wondering “How to finish the LEVEL ?” Totally ignored the “BACK” option and got stuck, doing all kinds of actions trying to Finish the level. There are of course many things to learn from this debacle:
- People Don’t read.
- People want everything to be as it is in other games they’ve played, anything different and they get frustrated and leave.
- They want to Win at all cost, no way they’d go through the first level, fail a couple of times and learn how to play..
- We don’t really understand our target audience thinking.
- No way you drop a game in the Google Store and from the billion of users some will randomly download and try out your game. You would think the probability will work your way and maybe 10-100 people will just download your game at random. The 100 people that downloaded the game, were only users that we kind of brought ourselves directly.